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Graphic Standards and Style Guide

The information contained in the graphic standards and style guide covers brand and visual identity requirements for the State Health Plan for Teachers and State Employees content developed for public release.

In the style guide you can find guidelines for logos, colors and the proper use of the name.

If you have questions, comments or requests for additional information, please contact the State Health Plan's Customer Experience Team at communication@shpnc.org.

The State Health Plan logo is available in the versions featured on this page. You may download and use the logos exactly as they appear. Altering elements within the logos is strictly prohibited. Logos are also available in electronic (Mac or PC) formats and can be e-mailed. Send all requests to communication@shpnc.org.

SHP Logo SHP color logo SHP grayscale logo
Format EPS, TIFF, JPEG EPS, TIFF, JPEG
NC HealthSmart Vertical Logo NCHS color vertical logo NCHS vertical grayscale logo
Format EPS, TIFF, JPEG EPS, TIFF, JPEG
NC HealthSmart Horizontal Logo NC HealthSmart color horizontal logo NC HealthSmart grayscale horizontal logo
Format EPS, TIFF, JPEG EPS, TIFF, JPEG
Stork Rewards Logo stork rewards color logo stork rewards gravscale logo
Format EPS, TIFF, JPEG EPS, TIFF, JPEG

Note: All pieces developed for public release must follow Style guidelines and be approved by the State Health Plan's Customer Experience department.

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